Copywriter – Brand & Social (belif & The Face Shop India)
If your writing can make someone stop scrolling, feel something, and instantly understand a brand's value, we'd love to meet you.
Brands: India's leading Korean skincare brands, each with a distinct personality.
belif is premium and honest, hydration first philosophy brand.
The Face Shop is fresh, approachable, trend-aware and rooted in everyday beauty.

What you'll do
Own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaign launches.
Write sharp, high-performing hooks that capture attention within the first few seconds.
Develop concepts, headlines, taglines, scripts and campaign messaging.
Write both brand-building and performance marketing copy.
Turn skincare science, ingredients and product benefits into compelling consumer stories.
Collaborate closely with designers, content creators, performance marketers and brand managers.




Ensure every word feels premium, intentional and on-brand.
Stay on top of beauty trends, internet culture and global content to inspire fresh ideas.
We're looking for someone who
Has 2–5 years of experience in copywriting for beauty, skincare, fashion, lifestyle, luxury or premium consumer brands.
Understands social-first storytelling and performance marketing.
Writes concise, memorable copy without relying on clichés.
Has exceptional English writing skills and a robust eye for detail.
Understands consumer psychology and what makes people stop scrolling.
Can simplify complex product claims into engaging, benefit-led messaging.
Can work independently while managing both campaigns and deadlines.

📌 Copywriter (Mumbai)
🏢 Glide Brands
📍 Mumbai