Position – Digital Marketing

? Location: Phagwara, Punjab (Work from Campus)

? Experience: 8–15 Years

? Employment Type: Full time

Shape the Digital Future of One of India's Leading Universities
Are you a passionate digital marketing leader who thrives on building brands, driving performance, and creating measurable business impact?
Lovely Professional University (LPU), one of India's premier educational institutions, is looking for an experienced Senior Manager / Deputy Director – Digital Marketing to lead high-impact digital initiatives, strengthen our global online presence, generate quality student leads, and drive innovative digital campaigns across domestic and international markets.
If you're passionate about performance marketing, digital innovation, data-driven decision-making, and leading high-performing teams, we'd love to connect with you.

Key Responsibilities
Digital Strategy & Leadership
Develop and execute comprehensive digital marketing strategies aligned with institutional growth objectives.
Lead end-to-end digital marketing initiatives across branding,



admissions, lead generation, and engagement campaigns.
Drive innovation by introducing emerging digital trends, AI-powered marketing tools, and automation solutions.
Manage annual digital marketing roadmap, budgets, KPIs, and ROI.
Performance Marketing
Plan and optimize large-scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other digital platforms.
Improve lead generation quality while reducing cost per acquisition (CPA).
Optimize campaign performance through A/B testing, audience segmentation, and conversion optimization.
Manage agency partners and internal marketing teams.
SEO & Organic Growth
Develop enterprise-level SEO strategies to improve organic visibility.
Lead technical SEO, on-page optimization, content strategy, and backlink initiatives.
Increase website traffic, keyword rankings, and search visibility.
Website & Conversion Optimization
Enhance website performa

📌 Digital Marketing Executive (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar