Location

Mumbai (Preferred) | Hybrid / Remote

About Soulflower

Soulflower is one of India’s leading efficacy-led beauty brands with over 25 years of trust, serving millions of customers across marketplaces, quick commerce, retail, and D2C. We are looking for someone who can build product pages that don’t just look valuable—they rank, convert, and become the preferred answer across search engines, marketplaces, and AI platforms.

Role Summary

You will own the complete Product Detail Page (PDP) experience across our website and marketplaces. Your objective is to increase discoverability, improve search rankings, boost conversion rates, and ensure Soulflower products are accurately represented across traditional search engines and AI-powered discovery platforms.

This role combines content strategy, SEO, Generative Engine Optimization (GEO), merchandising, creative direction, marketplace best practices, and analytics.

Key Responsibilities

1. New Product Listings

Launch high-conversion product pages across the website and marketplaces that directly improve CTR, conversion rate,



and search visibility.
Craft SEO + GEO-optimized titles, descriptions, bullet points, and benefit-led content designed to rank higher and get surfaced in AI-driven search results.
Translate product features into compelling customer benefits that increase purchase intent within seconds.
Build structured product pages optimized for Google, Amazon, marketplaces, and AI assistants such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Ensure every PDP follows category best practices and marketplace guidelines.

2. Listing Optimization (Existing Products)

Continuously audit and improve live listings to increase rankings, engagement, and conversions.
Refresh titles, descriptions, bullets, images, videos, A+ Content, Brand Stores, FAQs, and comparison tables.
Analyze customer reviews, Q&A;, search terms, and competitor listings to identify content gaps.
Improve AI readability and struc

📌 Ecommerce Listing Specialist (Mumbai)
🏢 Soulflower Co
📍 Mumbai