Job Description :

As a Digital Marketing Manager, you will own the complete digital marketing function and be responsible for building brand visibility, generating qualified leads and driving sustainable business growth. You will create and execute comprehensive marketing strategies across SEO, content marketing, paid campaigns, social media, email marketing and website optimization.

This role requires someone who is equally comfortable developing marketing strategies, writing high-converting content, improving organic search rankings, managing advertising campaigns, analyzing performance metrics and mentoring a marketing team. You should have a strong understanding of B2B marketing, particularly within the IT services, software development, AI and ERP industries.

Responsibilities :

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Own and manage the companys complete SEO strategy, including technical SEO, on-page SEO, off-page SEO, local SEO, international SEO and AI search optimization.
- Create and oversee high-quality website content, landing pages, blogs, case studies, whitepapers and marketing collateral.
- Ensure all content is optimized for search engines, AI-powered search experiences and user engagement.
- Plan and execute lead generation campaigns through organic and paid marketing channels.
- Manage Google Ads, LinkedIn Ads, Meta Ads and other paid advertising campaigns to maximize ROI.
- Develop and implement content marketing strategies that increase brand authority and organic traffic.
- Perform keyword research,



competitor analysis and identify recent market opportunities.
- Optimize website performance, Core Web Vitals, user experience and conversion rates.
- Monitor website analytics using Google Analytics (GA4), Search Console and other reporting tools.
- Develop and execute email marketing and marketing automation campaigns.
- Manage company branding across digital platforms, including LinkedIn and other social channels.
- Collaborate with sales and business development teams to generate qualified marketing leads.
- Plan and execute product launches, campaigns, webinars and promotional activities.
- Stay updated with Googles algorithm changes, AI search trends and emerging digital marketing technologies.
- Prepare monthly marketing reports with actionable insights and recommendations.
- Lead, mentor, and manage the digital marketing team while fostering continuous learning and high performance.
- Coordinate with designers, developers, SEO specialists, content writers, and external agencies to ensure successful campaign execution.

Requirements :

- 10+ years of hands-on experience in Digital Marketing, preferably within an IT services, software development, SaaS or technology company.
- Strong expertise in SEO, including technical SEO, on-page SEO, off-page SEO, local SEO,



international SEO, and enterprise SEO.
- Excellent content writing and copywriting skills with experience creating SEO-friendly website content, blogs, landing pages and marketing materials.
- Proven experience in building and executing successful digital marketing strategies that drive measurable business growth.
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms.
- Strong knowledge of Google Analytics (GA4), Google Search Console, Google Tag Manager and reporting tools.
- Experience using SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz or similar platforms.
- Solid understanding of conversion rate optimization (CRO), user experience (UX) and website performance optimization.
- Experience with email marketing platforms, CRM systems and marketing automation tools.
- Knowledge of WordPress and other CMS platforms.
- Ability to analyze data, measure campaign performance and make data-driven decisions.
- Experience managing marketing budgets, KPIs and ROI.
- Proven leadership experience in managing and mentoring marketing teams.
- Excellent communication, presentation and stakeholder management skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Willingness to work from our Ahmedabad office (On-site only).

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Manager (Ahmedabad)
🏢 Techvoot Solutions
📍 Ahmedabad