Responsibilities & Key Deliverables
1. Marketing Automation & Customer Journey Management

Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder.
Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels.
Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data.
Implement lead nurturing journeys for vehicle enquiries and prospective customers

2. Campaign Management & Execution

Manage end-to-end campaign deployment within Salesforce Marketing Cloud.
Configure and execute campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
Develop audience segmentation strategies to improve targeting and engagement.
Coordinate campaign calendars with marketing, product, brand, and customer experience teams.
Ensure campaigns are delivered on time and meet defined business objectives.
Manage campaign approvals, testing protocols, and quality assurance processes.

3. Salesforce Marketing Cloud Platform Ownership





Serve as the primary administrator and platform owner for Salesforce Marketing Cloud.
Manage business units, users, permissions, folders, and platform governance.
Monitor platform health, automation performance, data synchronization, and system availability.
Maintain data extensions, subscriber management processes, and customer data architecture.
Establish and drive SFMC best practices across campaign execution and governance

4. CRM Data Management & Segmentation

Build and maintain customer audiences using Contact Builder and Data Extensions.
Ensure customer data accuracy, integrity, and consistency across system

5. Technical Development & Integration

Develop and optimize SQL queries for data extraction, transformation, segmentation, and reporting.
Create agile and personalized campaign content using AMPscript and Server-Side JavaScript (SSJS)
Work with APIs and automation workflows to impro

📌 Manager - Salesforce Marketing & Data Cloud (Mumbai)
🏢 Mahindra and Mahindra
📍 Mumbai