10 Aug
|
Nameless
|
Thiruvananthapuram
10 Aug
Nameless
Thiruvananthapuram
Role Overview
We are seeking a senior and strategic Manager – Marketing Communications (MarCom) to lead brand communication initiatives and drive integrated marketing strategies aligned with business objectives. The role requires deep expertise in brand management, campaign leadership, and cross -functional collaboration in highly competitive markets.
Key Responsibilities
- Develop and execute integrated marketing communication strategies aligned with organizational goals
- Drive brand positioning and ensure consistent messaging across all communication channels
- Lead ATL, BTL, digital, and on -ground marketing campaigns
- Collaborate with product, sales, and leadership teams to support business growth initiatives
- Manage creative, media, digital agencies, and other external partners
- Conceptualize innovative campaigns to strengthen market presence and brand recall
- Oversee content creation, messaging, and communication standards
- Track campaign performance and optimize communication effectiveness
- Ensure compliance with brand guidelines and regulatory requirements
- Mentor and guide internal marketing teams
Requirements
Key Skills & Competencies
- Minimum 15 Years of experience in the field
- Solid expertise in marketing & brand strategy
- Excellent verbal and written communication skills
- Proven experience in managing agencies and cross -functional teams
- Ability to translate business objectives into effective communication strategies
- Creative thinking with a data -driven approach
- Strong stakeholder management and collaboration skills
- Experience in competitive and regulated industries preferred
- Opportunity to work with one of Kerala’s leading telecom and broadband brands