• Execute the annual marketing plan across events,
digital, content, social media, partner marketing, and demand generation; track
budget utilization and report on outcomes

• Plan and execute trade shows, exhibitions, and
industry events end to end booth, collateral, logistics, lead capture, and
post -event follow -up

• Run lead generation campaigns across events,
digital ads, email, ABM, and partner channels; coordinate with sales for lead
nurturing and pipeline tracking.

• Focus on achieving marketing inbound,
multi -channel, lead generation targets for the year. Work closely with sales
and partner organizations to ensure accurate tracking and conversions.

• Manage the website transition, and subsequent
updates, landing pages, and SEO execution in coordination with vendors and
agencies

• Own LinkedIn and other relevant B2B social media
channels for the ANSCER Robotics brand; execute monthly content calendar and
track performance

• Coordinate creation of case studies,



sales
presentations, brochures, videos, and all marketing and sales collateral

• Execute PR activities and ensure all external
communications follow internal approval processes

• Support partner marketing: MDFs, co -marketing
activities, partner communications, and partner portal

• Manage agencies and vendors with clear briefs,
timelines, and cost trackers

• Maintain weekly and monthly performance
dashboards covering leads, reach, website metrics, event ROI, and budget
utilization

• Manage junior team members, interns, and
cross -functional coordination with sales, product, technical, and finance teams