Key Responsibilities

Marketing Strategy and Planning

- Translate
business goals into quarterly and monthly marketing plans.

- Define
marketing priorities, content pillars, and channel strategy.


Process and Execution Management

- Create
and maintain marketing SOPs: briefs, approvals, publishing, repurposing,
and reporting.

- Build
a predictable delivery engine with explicit timelines, ownership, and quality
checks.

- Ensure
on -time output across formats: posts, videos, carousels, event assets,
internal initiatives, etc.


Brand and Positioning

- Own
brand messaging and ensure consistency across all communication.

- Improve
clarity of positioning and ensure campaigns and content align with it.


Social Media and Content Leadership

- Lead
social strategy (LinkedIn primary) and content calendar execution.

- Guide
content ideation, storytelling, and distribution to improve reach and
engagement.


Employer Branding (with HR)

- Partner
with HR to create employer branding content and support hiring campaigns.

- Showcase
culture, people, learning, and workplace initiatives through content.


Analytics and Reporting

- Track
and report core metrics (reach, engagement, follower growth, content
performance).

- Share
monthly insights and action plans to improve outcomes.


Team Management

- Lead
and coordinate writers, designers, video editors, interns/trainees, and
agencies (as applicable).

- Set
expectations, review output, coach the team, and improve ownership and
performance.