Role Overview
The Digital Marketing Lead will be responsible for driving end-to-end digital marketing strategy and execution to generate qualified B2B leads, strengthen brand visibility, and support overall revenue growth. This role will own SEO, GEO-targeted campaigns, performance marketing, marketing automation, and content strategy across traditional and AI-powered search and digital channels.
You will partner closely with business, sales, and product teams to plan, launch, and optimize campaigns that align with growth objectives and deliver measurable impact.
Key Responsibilities
Strategy & Leadership
Lead overall digital marketing strategy across SEO, GEO-targeted initiatives, paid media, and inbound channels.
Build and own a digital marketing roadmap aligned with business and sales objectives.
Define KPIs, performance benchmarks, and governance for all digital initiatives.
Manage internal and external stakeholders (agencies, vendors, partners) as needed.
SEO, AI Search & Content Strategy
Own on-page, off-page, and technical SEO to improve organic visibility and rankings.




Develop strategies to optimize presence on AI-powered search platforms and assistants.
Plan and execute content strategies (blogs, landing pages, case studies, whitepapers, email content, etc.) aligned to target personas and buyer journey stages.
Collaborate with content writers, designers, and subject matter experts to produce high-quality, SEO-friendly assets.
Conduct regular keyword research, content gap analysis, and competitor benchmarking.
Performance Marketing & Lead Generation
Drive qualified B2B leads through Google Ads, LinkedIn Ads, display, remarketing, and other relevant digital channels.
Plan, launch, and optimize paid campaigns to achieve lead, MQL, SQL, and pipeline targets.
Manage end-to-end campaign lifecycle: audience targeting, ad copy, creatives, landing pages, A/B testing, and conversion optimization.
Coordinate email marketing, marketing automation workflows, and nurture

📌 Digital Marketing Lead (Chennai)
🏢 Kumaran Systems
📍 Chennai