Senior SEM Specialist
Paid Acquisition · Google & Meta · India & US Markets
Company

Revisible — a vSplash brand

Location

Hyderabad / Remote (India)

Type

Full time

Markets

India and United States

ABOUT REVISIBLE
Revisible, a vSplash brand, helps small businesses get found and recommended across Google, local platforms, and AI-driven search. We partner with SMBs across the U.S. and India to improve online visibility, strengthen local presence, and generate customer demand through search and digital marketing.
THE ROLE
We are looking for a paid media specialist to own Google Ads and Meta Ads campaigns across two markets. This is an individual contributor role — you build, run, and optimize campaigns yourself.
The focus is lead generation: qualified enquiries from small business owners in India and the US, with separate strategies, budgets, and targets for each market.
RESPONSIBILITIES
Campaign management
• Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen.
• Run Meta campaigns across Facebook and Instagram — lead gen, retargeting,



and traffic.
• Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US.
• Create and optimize ad copy for India and U.S. audiences.
• Own budget allocation across platforms and markets, shifting spend based on performance data.
Lead quality
• Work with the sales team to define qualified leads and optimize campaigns toward that definition.
• Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly.
• Identify which segments, keywords, and creatives produce leads that convert and prioritize those signals.
Tracking and attribution
• Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager.
• Implement offline conversion imports so platforms optimize on actual sales, not just form submissions.
• Identify and resolve tracking gaps proactively.
Testing and reporting
• Use automation and AI-assisted workf

📌 Senior SEM Specialist (Hyderabad)
🏢 VSplash Techlabs
📍 Hyderabad