Job Requirements
Role/ Job Title: Senior Product Marketing Manager
Function/ Department: Product Marketing
Job Purpose:
The Senior Product Marketing Manager is responsible for driving the marketing strategy and execution for specific products or product lines. They collaborate with cross-functional teams to develop and implement marketing campaigns that drive product awareness, adoption, and revenue growth.
Roles & Responsibilities:
Develop and execute marketing strategies for assigned products or product lines.
Collaborate with product management to understand product features, advantages, and target market.
Define product positioning, messaging, and differentiation to effectively communicate value propositions to target audiences.
Create marketing collateral, including product documentation, sales presentations, and promotional materials.
Conduct market research and competitive analysis to identify market trends, customer needs,



and growth opportunities.
Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment of marketing efforts with business goals.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and identify areas for improvement.
Provide regular updates and insights to stakeholders on marketing performance and market trends.
Expert in problem solving skills & Positive attitude.
Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
Education Qualification:
Graduation: Degree in Marketing, Business Administration, or related field
Post-graduation: MBA
Experience: 5 to 10 years of relevant experience.

📌 Senior Product Marketing Manager (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai