Job Description Summary
We are seeking a Senior Analyst, CRM to support the integration and migration of CRM platforms, data, and field force operations as part of a large-scale acquisition and platform change programs. This role focuses on ensuring that CRM data, configurations, business logic, and field-facing functionality are assessed, mapped, and migrated into the target organization's / target platform’s CRM ecosystem with minimal disruption to field operations and customer engagement.

The individual will act as a bridge between CRM product teams, data engineering, field operations, and business stakeholders from both entities — coordinating data integration requirements, managing enhancement and release readiness during transition, and ensuring data quality and adoption continuity throughout the migration lifecycle.

Job Description
Key Responsibilities:
Location: Hyderabad # Hybrid
CRM discovery & documentation of the current platform configuration (data model, automation, rules) and integration touchpoints




Cross-platform mapping & gap analysis between source and target CRM (field definitions, business logic), producing a field-level crosswalk
Integration coordination across upstream data teams (for example master data and segmentation) and downstream consumers (analytics, reporting, dashboards)
Migration wave readiness & coordination, including timelines, testing dependencies, stakeholder communication, and roadmap support
Testing & quality assurance across unit/integration/UAT with defined data-quality checkpoints
Adoption & change support post-migration, tracking usage, addressing adoption gaps, and reinforcing governance
Continuous improvement to strengthen data quality, streamline integrations, and improve field user experience
Essential Requirements:
Education: Bachelor’s degree in a relevant discipline
Experience: 3–5+ years with field CRM platforms (Veeva, Salesforce Health Cloud, IQVIA OCE, etc.)
Robust understanding of pharma field operations (cal

📌 Senior Analyst- Brand Data Enablement (Hyderabad)
🏢 Novartis
📍 Hyderabad