Marketing Specialist (Bengaluru)

Marketing Specialist (Bengaluru)

10 Aug
|
CloudifyOps
|
Bengaluru

10 Aug

CloudifyOps

Bengaluru

Culture at CloudifyOps:
Working at CloudifyOps is a rewarding experience. Great people, a work environment that thrives on creativity, and the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us.

About the role:

We are looking for a data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into current leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Responsibilities:

Content & Inbound Marketing
Build and manage a rich content and editorial calendar across owned channels including website, blog, and social media.
Create and repurpose high-quality content such as blog posts, landing pages, emailers, whitepapers, ebooks, reports, infographics, and webinars to attract and convert a qualified audience.
Develop compelling calls-to-action (CTAs), landing pages,



and lead-generation assets to convert site traffic into marketing-qualified leads (MQLs).
Bring fresh ideas for content themes, campaigns, and formats aligned with business goals.
SEO, SEM & Paid Campaigns
Drive SEO initiatives including keyword research, on-page optimization, content repurposing, and link-building strategies.
Monitor, analyze, and optimize SEO performance to improve organic visibility and conversions.
Plan, recommend, and execute paid campaigns including Google Ads (SEM), PPC campaigns, advertorials, and social media advertising.
Conduct keyword research and continuously optimize campaigns for cost, reach, and ROI.
Email Marketing & Marketing Automation
Own and execute email marketing campaigns, including drip and nurture campaigns, targeted emailers, and automated workflows.
Perform A/B testing on subject lines, content, CTAs, and timing to improve engagement and conversions.
Analyze email campaign performance (open rates, CTR, conversions) an

📌 Marketing Specialist (Bengaluru)
🏢 CloudifyOps
📍 Bengaluru

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