10 Aug
|
Recognized
|
Bengaluru
10 Aug
Recognized
Bengaluru
BrandCrest Holdings is a diversified business group committed to building agile, high -impact brands across India’s evolving business landscape. We operate through two key verticals:
- AdCrest – Our full -stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub -brands.
- FinCrest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises.
Job Summary:
The Influencer Marketing Executive will be responsible for planning, executing, and managing influencer -led campaigns for both the agency and its clients. This includes identifying the right talent, onboarding influencers, coordinating deliverables, and ensuring campaigns meet performance and engagement targets.
Key Responsibilities:
- Influencer Identification & Onboarding
- Source and evaluate relevant influencers (nano, micro, macro)
- Maintain a database of in -house and freelance influencers.
- Negotiate rates and close collaboration deals with freelancers and brand ambassadors.
- Campaign Planning & Execution
- Plan influencer marketing strategies aligned with brand/client objectives.
- Draft campaign briefs and manage timelines for content creation and posting.
- Content Coordination
- Ensure content aligns with brand voice, compliance, and campaign objectives.
- Review, approve, and track influencer posts (Instagram, YouTube, etc.).
- Coordinate cross -posting during offline activations and event -based promotions.
- Reporting & Analysis
- Create campaign performance reports for internal and client review.
- Suggest optimizations for future influencer selection and campaign strategy.
- Vendor & Stakeholder Collaboration
- Work closely with freelancers, vendors, and on -ground teams for smooth execution.
- Maintain strong relationships with influencer partners and manage contract renewals or repeat hiring.