Product Manager — Performance Marketing AI

We are looking for a Product Manager to own a Performance Marketing AI product that connects campaign data, analytics, and attribution signals into one intelligent workflow.

This role is ideal for someone who has built products from zero to one, understands performance marketing, is comfortable working on AI products, and can quickly turn customer requirements into working prototypes. You will own the roadmap, define product requirements, work closely with engineering, and help move the product from insight-led analysis to action-led execution.

Key Responsibilities

Own the product roadmap for Performance Marketing AI across insights, reporting, recommendations, workflows, and automation.
Translate customer pain points into clear PRDs, user stories, success metrics, prototypes, and phased product requirements.
Prototype product flows quickly based on customer needs using AI tools, design tools, and low-code or no-code workflows where needed.
Partner with engineering, design, AI,



and data teams to ship reliable product experiences across dashboards, chat, connectors, goals, and workflows.
Analyze performance marketing use cases across spend, ROAS, CPL, CPA, attribution, conversion quality, and campaign efficiency.
Define trust and governance flows for AI recommendations, including evidence, approvals, risk checks, and action history.
Manage product delivery through backlog grooming, sprint planning, stakeholder updates, and release readiness.

Required Prerequisities

4-6 years of product management experience.
Prior zero-to-one product experience, preferably in SaaS, AI, analytics, marketing technology, advertising technology, or data-heavy products.
Familiarity with building or managing AI products, including AI workflows, model limitations, prompt behavior, cost controls, and human review flows.
Robust understanding of performance marketing metrics such as ROAS, CPL, CPA, CPC, CTR, attribution, and conversion tracking.

📌 Product Manager (Chennai)
🏢 zocket-test
📍 Chennai