Role Overview
We’re seeking a creative and data-driven Social Media Marketing to oversee our organic social media channels. Your mission: build and grow an engaged, loyal user base on multiple platforms that directly contributes to our app's community. You’ll play a pivotal role in shaping FRND’s voice and turning passive audiences into active users.

Responsibilities
Own and execute the organic growth strategy across all social platforms
Build and grow an authentic community of followers who resonate with FRND’s tone and values
Create, plan, and publish high-impact content including reels, carousels, memes, community features, and stories
Partner with creators, meme pages, and micro-influencers to drive discovery and virality
Use data to analyze what works and what doesn’t — optimize content formats and posting schedules accordingly
Collaborate with product, design, and user research teams to bring user insights and product moments to life via social
Constantly experiment with new content formats, engagement hooks, and platform features

Requirements




3+ years of experience managing organic social media for a consumer brand or digital platform
Proven track record of growing pages from scratch or significantly increasing reach organically
Solid creative judgment and ability to guide visual and content direction aligned with brand voice
Experience collaborating with internal teams and external creators for smooth content execution
Creative mindset with a strategic lens — every post has a purpose
Strong understanding of online content trends and audience behavior across platforms

Note: The FRND team operates six days a week, with every 1st and 3rd Saturday as working days.

About FRND

FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. ? We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

? Impact at Scale: Be p

📌 Social Media Marketing Specialist (Bengaluru)
🏢 FRND
📍 Bengaluru