Job Description
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Job Title:
Adobe Analytics & Tealium Specialist
Job Description:
We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium AudienceStream. The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.
Key Responsibilities:
Implement and manage Adobe Analytics tracking using tags and data layers
Configure and maintain Tealium iQ Tag Management System (TMS)
Work on AudienceStream CDP for audience segmentation and data activation
Define and validate tracking requirements, events, and variables (eVars, props)
Collaborate with developers to implement data layer and tracking solutions
Debug and troubleshoot analytics/tagging issues using tools like browser dev tools
Ensure data accuracy,



consistency, and governance
Create dashboards and reports for business stakeholders
Support A/B testing and personalization initiatives
Required Skills:
Robust experience in Adobe Analytics implementation
Hands-on experience with Tealium iQ / AudienceStream
Knowledge of JavaScript, HTML, CSS
Experience with tag management, data layers, and tracking frameworks
Familiarity with debugging tools (Adobe Experience Cloud Debugger, browser console)

Good to Have:
Experience with Adobe Experience Platform (AEP) or Adobe Launch
Exposure to other analytics tools like Google Analytics
Understanding of CDP and customer journey analytics

📌 Digital Analyst (Chennai)
🏢 atsMantra
📍 Chennai