10 Aug
|
Leading
|
Bengaluru
Paid Content Strategist
The TL;DR
We need someone who lives and breathes paid media—Meta, Google, the works. You'll own ad content strategy, work hand -in -hand with our creative team to ship ads fast, and obsess over what's working (and what's not). If you've been itching to run real experiments instead of just following playbooks, keep reading.
What You'll Do
- Own content strategy for paid campaigns across Meta and Google
- Partner with the creative team to brief, iterate, and ship ad creatives at speed
- Build and run structured experiments—hooks, formats, copy, audiences—and know when to kill or scale
- Dive into performance data daily; spot patterns, flag issues, push winners
- Maintain a testing roadmap and document learnings so we're not reinventing the wheel
- Stay ahead of platform changes, new ad formats, and competitor moves
- Work cross -functionally with growth, brand, and product teams to align messaging
Requirements
What We're Looking For
- 2–4 years in performance marketing,
preferably in a high -volume paid media workplace
- Hands -on experience running and optimising campaigns on Meta Ads Manager and Google Ads
- Strong understanding of creative testing frameworks (static, video, UGC, etc.)
- Comfortable with data—you can pull reports, read dashboards, and make decisions from numbers
- Sharp eye for detail: you catch the typo, the wrong CTA, the off -brand frame
- Clear communicator who can brief creatives without a 10 -slide deck
- Bonus: experience in D2C, e -commerce, or app -first businesses
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