Job Summary

Exp: 5+ Work from Office Location -Ahmedabad Monday-Friday working

We are looking for a results-driven SEO & Google Ads Expert to manage organic search optimization and paid advertising campaigns for multiple clients. The ideal candidate should have robust experience in technical SEO, on-page optimization, keyword research, Google Ads campaign management, conversion tracking, and performance reporting. We need someone who can get us SEO leads with their expertise and grow our business.

The candidate should be capable of increasing website visibility, improving lead generation, and optimizing ROI through strategic digital marketing efforts.

Key Responsibilities

Keyword Research & Strategy

Conduct keyword research for local, national, and international campaigns

Identify high-converting and low-competition keywords

Analyze competitors and market trends

On-Page SEO

Optimize website content, meta titles, descriptions, headers, and URLs

Improve internal linking structure

Optimize images and page content

Ensure SEO-friendly website architecture

Technical and AI SEO

Perform technical website audits

Fix crawl issues, indexing errors, and broken links

Optimize website speed and Core Web Vitals

Manage XML sitemaps and robots.txt

Implement schema markup where required

Off-Page SEO

Build high-quality backlinks

Manage directory submissions and citation building

Conduct outreach and guest posting activities





Monitor backlink health and toxic links

Local SEO

Optimize Google Business Profiles

Manage local citations and map rankings

Improve local keyword visibility

SEO Reporting

Monitor rankings, traffic, and conversions

Prepare monthly SEO performance reports

Use analytics tools to identify growth opportunities

Google Ads Responsibilities

Campaign Setup & Management

Create and manage Google Search, Display, Performance Max, and Remarketing campaigns

Set up audience targeting and bidding strategies

Create ad copies and extensions

Keyword & Competitor Research

Research high-converting paid keywords

Analyze competitor ad strategies

Optimize keyword match types and negatives

Conversion Tracking

Set up and manage

Google Tag Manager

Google Analytics

Conversion tracking

Call tracking

Event tracking

Campaign Optimization

Monitor campaign performance daily

Improve CTR, Quality Score, and ROAS

Optimize bids, budgets, and targeting

Conduct A/B testing for ads and landing pages

Reporting & Analysis

Generate campaign performance reports

Analyze CPC, CPA, conversion rate, and ROI

Suggest improvements based on data insights Required Skills

Technical Skills

Strong knowledge of SEO principles and ranking factors

Hands-on experience with Google Ads

Experience with Google Analytics 4 (GA4)

Knowledge of Google Search Consol

Lead generation experience

📌 Sr. SEO and Google Ads Expert (Ahmedabad)
🏢 Matic Solutions
📍 Ahmedabad