Aanra is a semi-fine jewelry brand launching in North America — quiet luxury, modern craft, priced $100–450, sitting confidently between disposable fast-fashion jewelry and high-commitment fine jewelry. We are a founding team building from the ground up.

While Aanra is a fresh name in modern fashion, our roots run incredibly deep. Aanra is curated in partnership with Amrapali, a name that has defined fine jewelry craftsmanship for over 40 years. For more than three decades, Amrapali’s master artisans have designed breathtaking, custom handmade jewellery for global celebrities, royalty, and the world’s most exclusive red carpets.

Role Overview

As the Head of Product, you will own the end-to-end digital commerce experience for Aanra, ensuring our Shopify ecosystem delivers a world-class customer experience while supporting rapid business growth. You will define the product vision, translate business strategy into a clear product roadmap, and lead execution across every aspect of our e-commerce platform, from discovery and product requirements through development, launch,



optimization, and long-term platform health.

You will work at the intersection of business, technology, design, marketing, and operations, acting as the single owner of the digital commerce platform. This includes customer experience, storefront, checkout, payments, promotions, integrations, data integrity, performance, and ongoing platform evolution.

The ideal candidate combines robust product management capability with a deep understanding of modern commerce technology, customer journeys, conversion optimisation, and digital growth.

Key Responsibilities

Product Strategy & Ownership
Own the digital commerce product vision, strategy, roadmap and execution, aligning technology investments with business objectives and customer needs.
Translate commercial priorities into a prioritized product roadmap that balances customer experience, operational efficiency, scalability and revenue growth.
Define

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