People & Careers

Halfords Appoints Jess Jones as Director of Fleet Solutions

Published:

March 4, 2026

Author:

James Lockwood

Halfords hires Jess Jones from Sixt UK to lead Fleet Solutions from 1 April 2026.

Halfords has appointed Jess Jones as Director of Fleet Solutions, effective 1 April 2026, as it targets growth in fleet servicing through its national garage footprint. For the tyre trade, the appointment carries clear commercial weight: Fleet Solutions decisions shape how tyres are specified, sourced and fitted at scale, particularly where downtime and compliance are managed under a single contract.

A Fleet Leadership Move With Clear Tyre Sector Relevance

Jones joins Halfords from Sixt UK, where she served as Sales Director. Before that, she held the role of Director of National Fleet Sales at ATS Euromaster, a background that will be well recognised across the tyre supply chain. ATS has long been a leading player in fleet tyre and servicing, maintenance and repair (SMR) delivery,



so Jones brings direct experience of the operational demands that large fleet accounts place on national service networks.

Halfords is positioning Fleet Solutions as a growth engine that links fleets to its garage estate through bundled maintenance and mobility support. In practice, this draws tyres into a broader uptime proposition, where pricing, service level agreements and reporting sit alongside mechanical work rather than being treated as a separate purchase.

What Halfords Wants To Solve For Fleet Operators

Adam Pay, Managing Director of Garages at Halfords, framed the appointment firmly around the pressures fleet customers are facing. He described fleet as "a significant growth prospect for Halfords" and highlighted that the company's national scale and service capability place it in a strong position to support customers dealing with rising cost pressures and growing operational complexity.

Jones echoed that confidence, saying she is joining the business at "suc

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