Key Responsibilities

CRM Administration & Data Hygiene

Own the day-to-day health of the CRM: deduplication, standardisation of fields, merge rules, and enforcement of naming conventions.

Maintain data governance: required fields, validation rules, property management, and lifecycle stage definitions.

Run regular database audits and clean-up cycles; keep contact, company, and deal records accurate and enriched.

Manage list segmentation and suppression logic across multiple brands and events.

Handle imports, exports, and bulk updates without breaking attribution or automation.

Email Marketing & Lifecycle Campaigns

Build, test, and deploy email campaigns: registration drives, ticket & spex lead gen, nurture sequences, sponsor and delegate journeys, post-event follow-ups.

Manage templates, personalisation tokens, A/B tests, send times, and deliverability.

Track and report on opens, clicks, conversions, and unsubscribes; iterate on what works.

Pipeline & Deal Management

Configure and maintain sales pipelines and deal stages for event sponsorship, delegate and media sales.





Set up and run deal assignment and lead routing rules (round-robin, region, brand, or rep-based).

Build automation for lead handoff, follow-up reminders, and stage-progression triggers.

Keep the sales team's view clean so reps act on the right deals at the right time.

Reporting & Dashboards

Build and maintain dashboards for marketing, sales, and leadership: funnel, source attribution, campaign ROI, pipeline velocity, and event registration tracking.

Produce recurring performance reports and ad-hoc analysis for executive review.

Define and track the metrics that connect marketing spend to registrations and revenue.

Automation & Workflows

Design and maintain workflows for lead scoring, internal notifications, data enrichment, and lifecycle progression.

Continuously simplify and document automation so the system stays maintainable, not a black box. Integrations & Stack

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📌 CRM Specialist (India)
🏢 VAP Group
📍 India