People & Careers

Leon Chen Takes Senior Europe Role as Hubtrac Targets PCR Growth

Published:

July 2, 2026

Author:

Luke Redfern

Leon Chen will lead Hubtrac’s European PCR development as the brand expands beyond commercial tyres. | Image: Hubtrac

Hubtrac has appointed Leon Chen as vice president and sales director for Europe, with responsibility for PCR planning and development and for supporting the company’s global brand strategy and product upgrade. The move underlines Hubtrac’s effort to strengthen its European PCR presence as it continues to build distributor relationships and expand its regional profile.

A broader European brief

Chen will oversee planning and development for Hubtrac’s PCR operation, including its market approach, brand positioning and wider business upgrade. The appointment follows Hubtrac’s recent focus on building a stronger European profile through product launches, distributor relationships and localised supply activity.



Tyre industry coverage said Chen would be responsible for the company’s PCR business planning and international brand work in the new role.

For tyre wholesalers and retail partners, the development matters because Hubtrac is moving from a mainly commercial vehicle identity towards a broader market offer. Passenger car tyres require a different route to market, where brand confidence, label performance, range depth and replacement availability all influence buying decisions.

Building on recent product activity

The appointment comes after Hubtrac used Autopromotec 2025 in Bologna to present 10 current tread patterns for Europe. Tyre News previously reported that the showcase marked the brand’s largest European display to date and doubled its footprint compared with Tire Cologne 2024. The same report highlighted regional research and development support in Germany, manufacturing links with Serbia and Thailand, and efforts to strengthen service and warehousing in key EU markets.

Recent Tyre News coverage of Hubtrac’s TB

📌 Leon Chen Takes Senior Europe Role as Hubtrac Targets PCR Growth (Raver)
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