People & Careers

First Line Strengthens UK Sales Team and Parts Range

Published:

June 8, 2026

Author:

James Lockwood

First Line Ltd has appointed Lewis Wykes as UK Sales Manager as the Banbury-based aftermarket supplier expands its product range with 52 new parts. The combined move points to a wider push to strengthen UK customer support, parts availability and vehicle parc coverage for motor factors, garages and workshop customers.

A broader UK aftermarket push

Wykes joins First Line with 22 years of automotive aftermarket experience across senior sales and account management roles. His background includes national sales planning, key customer development and team leadership.

In his new role, he will lead the company’s UK sales function, working with customers and internal teams to support growth across First Line and Borg & Beck product lines.

The appointment comes as suppliers and distributors continue to compete on availability, product data and service levels. Tyre News has recently reported on the launch of Autodoc’s UK marketplace,



which widened digital access to vehicle parts, and GSF Car Parts’ Basildon branch opening as part of its network expansion.

Wykes said he was proud to join First Line at “such an exciting time for the business”, citing the company’s reputation for product quality, service and innovation. He said his focus would be on building customer relationships, supporting the sales team and putting strategies in place that deliver measurable growth.

Dan Joyner, Managing Director at First Line Ltd, said Wykes brings “a wealth of automotive aftermarket experience” and a customer-focused approach that aligns with the company’s values.

New parts added across key categories

Alongside the appointment, First Line has introduced 52 recent parts across its range. The largest addition is in transmission, with 35 new drive shafts designed to improve availability across popular applications.

The latest releases include the Borg & Beck BDS1942

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