People & Careers

Point S Strengthens Leadership as Part of 2025 Growth Strategy

Published:

January 28, 2025

Author:

James Lockwood

Ali Yilmaz Appointed UK Managing Director at Point S | Image: www.torqueagencygroup.com

Point S Tyre & Autocare, the UK's largest independent tyre dealer and car maintenance network, has restructured its leadership team as part of its ambitious plans for 2025 and beyond. The reshuffle includes the appointment of Ali Yilmaz as the new UK Managing Director, alongside other key promotions to strengthen the organisation’s strategic direction and operational efficiency.

Ali Yilmaz, known for his expertise in strategic planning and fleet development, steps into the role with a transparent vision for the future. His focus is on fostering member-centric growth by engaging directly with the network’s independent dealers and providing tailored solutions to drive their success. Yilmaz also aims to leverage Point S’s global expertise to boost its UK operations, ensuring the network remains a leader in fleet and automotive services.





Having spent nearly eight years at Pirelli/Prometeon Tyre Group, where he served as Head of Fleet Development – Europe and MEA, as well as UK Managing Director, Yilmaz brings extensive experience in business growth and operational leadership to Point S.

Yilmaz Commented:

“Point S has a unique vision to protect and grow independent tyre dealers and auto repair centres, which are essential to the UK’s automotive industry. I am excited to work with our team and members to build on the strong foundations already in place, ensuring sustainable growth and cementing our position as an industry leader.”

The leadership reshuffle also includes the promotion of Wayne Daniel to the Point S Board of Directors. Daniel has been instrumental in the network's expansion, growing it into the largest independent tyre dealer and car maintenance network in the UK, with over 340 points of sale. His current role will focus on strategic project

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