International Tyres has appointed Daniel Koumi as business development manager, strengthening its UK sales team as the distributor builds customer and supplier relationships across the trade. The company said Koumi brings broad sales experience and will be introduced to customers and partners over the coming weeks.
Building field-level support
The appointment adds further business development capacity at International Tyres, which supplies the UK market across passenger, commercial and trade channels. For wholesalers and tyre retailers, experienced field support remains significant as buying patterns, product choice and customer service expectations continue to shift.
Koumi joins the company with a sales background and a track record in business development. International Tyres said his early focus will include meeting customers and suppliers while building product knowledge and sector contacts.
The move follows wider activity around the business,
including International Tyres’ visit to ZC Rubber’s Future Factory and TBR plant in China. Tyre News has also reported on the company’s involvement in ZC Rubber’s wider UK brand activity through WESTLAKE and GOODRIDE distributor events.
Skills and credibility matter
Rich Allen, commercial director at International Tyres, said the tyre industry faces a “real challenge” in attracting people who can fill gaps left by experienced professionals. He said new recruits need to be “relatable, curious and agile” in response to market trends and customer needs.
Allen described Koumi as “a fabulous addition” to both the company and the wider trade. He added that Koumi will attend IMI training with Roadside Safety Ltd in the coming weeks and will also be present at Road Transport Expo 2026 at the end of June.
RTX 2026 is scheduled to take place from 30 June to 2 July at NAEC Stoneleigh, Warwickshire, with fleet,
📌 International Tyres Appoints Daniel Koumi as BDM (Raver)
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