10 Aug
|
Recognized
|
Hyderabad
10 Aug
Recognized
Hyderabad
Summary:
We are seeking a results -driven Digital Marketing Specialist with a primary focus on YouTube Ads to lead and execute high -impact digital campaigns. This role is critical in driving brand visibility, audience engagement, and measurable ROI through data -informed strategies across search, display, social, video, and programmatic channels. The ideal candidate will leverage deep expertise in YouTube advertising, performance analytics, and cross -channel optimization to deliver scalable growth. You will also play a key leadership role in mentoring team members and collaborating with internal stakeholders and external agencies to ensure alignment with business objectives.
Responsibilities:
- Plan and execute data -driven digital marketing campaigns aligned with strategic business goals
- Manage end -to -end performance campaigns across Search, Display, Social, Video, and Programmatic platforms
- Lead media buying, ad placement, bidding strategies, and A/B testing to maximize campaign efficiency
- Monitor and analyze key performance indicators (CTR, CPC, ROAS, CPA)
and implement optimization tactics to improve ROI
- Mentor and guide team members to foster career development and high performance
- Collaborate with internal teams and manage relationships with external agencies for seamless campaign execution