People & Careers

Linglong Appoints Sherif Degheidy as Director of Specialty Tyres for Middle East and Africa

Published:

February 18, 2026

Author:

James Lockwood

Linglong Appoints Sherif Degheidy as MEA Specialty Tyres Director.

Linglong Tyre has appointed Sherif Degheidy as Director of Specialty Tyres for the Middle East and Africa (MEA) region, effective 9 February 2026.

In his newly created role, Degheidy will oversee strategy and sales for Linglong's Specialty Tyres division across the MEA territory, reporting directly to Jeffrey Hughes, Director EMEA. He will collaborate closely with product and marketing teams as Linglong works to establish itself as a leading specialty tyre provider in the region.

Extensive Industry Experience

Degheidy brings substantial expertise to the position, having spent the past twelve years at Goodyear, where he successfully led the Specialty Tyres business across the Middle East and East and West Africa. Most recently, he served as OTR Sales Manager at the American tyre giant.

Prior to Goodyear,



Degheidy worked for KAL Tire and managed tyre operations at a gold mining operation in Egypt, giving him valuable experience across industrial, commercial and end-user perspectives within the sector.

Strategic Priorities

Speaking about his appointment, Degheidy said: "I am very much looking forward to my current role at Linglong Tire and hope to use my many years of experience in the tyre industry to achieve the ambitious goals together with my colleagues in the MEA region. Our most important task will be to optimise existing customer contacts and develop new customers and thus further strengthen our company's market position in the Middle East and Africa."

Jeffrey Hughes, Director OTR EMEA, welcomed the appointment: "We are delighted to welcome Sherif to the MEA team as Sales Director OTR. He brings a wealth of experience in the Middle East and African markets, and his early work as a site manager of a gold mine in Egypt gives him a

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