Continental Tyres Strengthens Commercial Division with New Leadership Structure
Published:
January 28, 2026
Author:
Michael Hargreaves
Rebecca Shedden has been appointed to the newly created position of General Sales Manager, Commercial Tyres UK & Ireland, bringing together previously separate truck and commercial specialty tyre sales teams under unified leadership.
Rebecca Shedden has been appointed to the newly created position of General Sales Manager, Commercial Tyres UK & Ireland, bringing together previously separate truck and commercial specialty tyre sales teams under unified leadership.
The reorganisation also sees Grant Willman, currently Sales Director Truck UK & Ireland, expand his responsibilities to encompass Commercial Specialty Tyres. His role will now be Sales Director Commercial Tyres UK & Ireland, reflecting a broader remit across Continental's complete commercial portfolio.
Extensive Industry Experience
Shedden brings considerable expertise to the position, having spent 27 years with Continental across various commercial roles.
Her career encompasses truck, fleet and commercial specialty tyres, during which she has developed deep market knowledge and established a robust reputation for cultivating long-term customer partnerships.
Most recently, she has led Continental's Commercial Specialty Tyres business in the UK and Ireland, working closely with customers in highly technical and demanding sectors, including earthmover and port applications.
Strategic Integration
In her new role, Shedden will be responsible for driving sales strategy and performance across the full Commercial Tyres portfolio whilst creating stronger synergies between truck and specialty tyre operations. A key priority will be strengthening customer relationships, understanding evolving requirements and delivering tailored solutions that enhance the overall customer experience.
The newly created structure is designed to strengthen collaboration acr
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