Role: Offline Marketing Executive
Experience:Minimum 2 years
Department: Brand Marketing
About the Role
We are looking for a proactive and execution-focused Offline Marketing Executive to
support the growth of our retail business. This role is ideal for someone who thrives in a
rapid-paced D2C and retail environment, enjoys bringing campaigns to life on-ground,
and can seamlessly coordinate across multiple teams.
You will work closely with the Offline Marketing Manager to execute store launches,
retail marketing campaigns, influencer activations, local events, and day-to-day
operational requirements that strengthen our offline presence while maintaining
consistency with the brand's digital identity.
Key Responsibilities
Store Marketing & Retail Operations
● Support the execution of new store launches across multiple cities and also re-marketing
old stores.
● Coordinate with Store Managers to ensure timely implementation of all marketing
activities.
● Ensure branding elements, VM assets, and POSM are delivered and installed before
campaign launches.
● Conduct regular store audits to ensure marketing visibility and execution quality.
● Manage localized marketing requirements based on city, mall, or store-specific needs.
Offline Campaign Execution
● Execute ATL and BTL campaigns including mall activations, pop-ups and other
consumer engagement initiatives.
● Track campaign timelines to ensure flawless execution.
Influencer & Creator Activations
● Coordinate local influencer collaborations for store launches and regional campaigns.
● Manage influencer logistics including briefing, scheduling, approvals, gifting, and
deliverables.
● Ensure influencer content aligns with campaign objectives and brand guidelines.
● Ensure print quality and timely delivery of all assets.
Budgeting & Finance:
● Handle cost negotiations, ensure timely vendor closures with approved partners, and
maintain strict oversight of approved budgets versus actual campaign expenditures.
● Ensure Timel