People & Careers

BKT Strengthens Global OE Strategy with Senior Appointments in France and South America

Published:

November 18, 2025

Author:

James Lockwood

New BKT appointments target tractor dealers in France and OEM growth in Latin America.

Balkrishna Industries Ltd (BKT), the global off-highway tyre manufacturer, has announced three senior appointments to its Original Equipment (OE) division, targeting key markets in France and South America. The move forms part of the company's strategic roadmap and 2030 growth vision, as BKT aims to establish itself as a worldwide leader and trusted partner in the OE channel.

The expansion is designed to strengthen BKT's customer-focused brand presence through enhanced technical engagement and closer collaboration with the entire OEM ecosystem across these strategically important markets.

France: Focus on Brand Specification

BKT has appointed Rémi Morin as Brand Specification Manager for France, where the company already holds a robust position with OEMs and end-users, leading in the aftermarket channel.



Morin brings over 12 years of experience with a major global OEM, coupled with a decade of international leadership across smart farming, mobility, and innovation.

In his new role, Morin will lead BKT's strategic engagement with tractor dealers in France. The appointment reflects BKT's commitment to aligning product development more closely with the needs of OEMs, dealers, and end-users, ensuring innovation is driven by real-world field demands. This focus on tractor dealer relationships represents what BKT describes as "a bold step" in delivering value through deeper partnerships, sharper market insight, and customer-centric growth.

South America: Dual Senior Appointments

To scale operations in this key business region, BKT has made two senior appointments for South America. Cadu Accica joins as Head OEM South America, bringing 19 years of experience in the speciality tyre industry with a proven track record in b

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