People & Careers

Linglong names Alessio Iacovelli Deputy Director for West Europe

Published:

October 10, 2025

Author:

James Lockwood

Linglong appoints Alessio Iacovelli to strengthen West Europe aftermarket. | Image: Linglong Tire

Linglong Tire has promoted Italian executive Alessio Iacovelli to Deputy Director Replacement Sales West Europe, effective 1 September 2025. Based in Hanover, he will lead the regional team and oversee business development, partnerships and customer programmes across key markets including Germany, the UK, Italy and Spain. He reports to Lisa Zhao, Director of Replacement Sales West Europe, as the company accelerates European growth.

A current structure for Western Europe

The appointment formalises a two-handed leadership model for Linglong’s Western European replacement business. Iacovelli will focus on day-to-day sales execution and account development while aligning growth plans with Zhao’s regional strategy. The company says the combined remit covers distributor support, key account retention and targeted channel expansion in Germany, the UK,



Italy and Spain.

Grounded in recent market execution

Iacovelli joined Linglong at the end of 2022 as Sales Manager for Italy, Spain and Portugal after earlier roles with Goodyear and Nexen. In Southern Europe he built aftermarket distribution, broadened retail presence and set growth frameworks with established partners. The promotion signals continuity of that approach at a wider scale.

Product and test momentum

Linglong’s current push in the region is underpinned by its Sport Master line in all-season and winter. In September, the Grip Master 4S, marketed going forward as Sport Master 4S, won the AvD price-performance award in a 205/45 R17 comparison, reinforcing value credentials for European buyers. The brand confirmed earlier in the year that ‘Grip Master’ ranges are being consolidated under the Sport Master name, simplifying messages to dealers and consumers.

Investment on the ground

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