People & Careers

NTDA CEO Stefan Hay to Step Down After 11 Years of Leadership

Published:

May 7, 2025

Author:

Luke Redfern

NTDA Launches CEO Search as Stefan Hay Confirms Departure. | Image: NTDA

After more than a decade at the helm, Stefan Hay will step down as Chief Executive of the National Tyre Distributors Association (NTDA) in July 2025. His departure marks the end of a transformative 11-year tenure in which he helped modernise the Association and strengthen its position as a respected and proactive voice for the UK tyre trade.

A Decade of Strategic Growth

Appointed in January 2014, Hay has overseen a period of sustained development at the NTDA, both in financial resilience and industry influence. The Association now holds its strongest fiscal position in decades and is widely recognised for its leadership on key industry issues such as safety regulation, technician training, and policy engagement.

Stefan will take up the role of CEO at the Association of Manufacturers of Domestic Appliances (AMDEA) from August 2025.



Recruitment for his successor is currently underway, with the NTDA Board seeking a candidate to build on the current platform and lead the organisation into a new chapter.

Focus on Standards, Safety and Advocacy

One of Hay’s most significant achievements is the expansion of the NTDA’s professional licensing programmes. Since 2013, more than 16,000 licences have been issued through the REACT roadside technician scheme and the Tyre Technician Career development Scheme (TTPDS). Many licence holders have progressed through multiple refreshers, underlining a growing culture of continuous professional development within the sector.

These schemes have played a pivotal role in positioning tyre fitting and roadside response as essential, safety-critical disciplines. Recognition from law enforcement and highway authorities has further elevated the profession.

Key Policy Wins Under Hay’s Leadership

The NTDA Has Strengthened Its Position

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