People & Careers

Auto3iii Targets Digital Expansion with New Commercial Director Nathan Elliott

Published:

May 6, 2025

Author:

James Lockwood

Auto3iii Strengthens Leadership Team Amid Rising Demand for Garage Tech. | Image: Auto3iii

Auto3iii has appointed Nathan Elliott as its new Commercial Director, marking a strategic step to scale the company’s digital garage management solutions across the aftermarket sector. Elliott’s arrival comes as the business reports global uptake of its platform in over 9,500 workshops, driven by growing demand for electronic vehicle health checks (eVHC) and predictive service technologies.

Over Two Decades of Industry Experience

With a 25-year track record in the automotive industry, Elliott is tasked with shaping Auto3iii’s commercial strategy at a time when digital solutions are becoming essential for workshop profitability and customer retention. His remit includes highlighting the performance and transparency benefits of Auto3iii’s eVHC technology, which leverages AI and real-time customer data.





“Workshops are under increasing pressure to deliver value, transparency, and repeat revenue,” Elliott noted. “Auto3iii is in a strong position to support that shift, and I’m looking forward to helping more businesses adopt these tools.”

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Auto3iii has appointed Nathan Elliott as its recent Commercial Director. | Image: Auto3iii

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Focus on eVHC Technology and Customer Engagement

Auto3iii’s flagship platform enhances the traditional eVHC process by integrating AI-powered diagnostics, customer mileage-based predictive maintenance, and gamified features to improve driver engagement. These tools are designed to support workshops in increasing efficiency, improving communication, and driving customer return rates through automated reminders and digital follow-ups.

Elliott highlighted the need for clear business outcomes in a margin-sensitive market. “While many workshops are cautious about digital adoption, we’ve seen the data: this t

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