Content Writing Manager (SEO, AEO & Content Strategy)
Location: Mumbai
Experience: 3–5 Years
Employment Type: Full-time
About the Role
We are looking for a strategic and execution-focused Content Writing Manager who can build high-performing content ecosystems that drive organic growth, improve search visibility, and strengthen brand authority.
This role goes beyond traditional content marketing. The ideal candidate understands how content is discovered across both Search Engines (SEO) and AI-powered Answer Engines (AEO), ensuring brands are visible in Google Search, AI Overviews, featured snippets, voice search, and generative AI platforms.
You will work closely with clients, strategists, designers, and writers to develop content strategies that balance creativity with measurable business outcomes.
Reporting To: Senior Content Marketing Manager
Secondary Reporting: Head of Content & SEO
Key Responsibilities
1. Content Strategy & Search Optimization
Develop and execute integrated content strategies aligned with business objectives and customer intent.




Build scalable content frameworks optimized for SEO, AEO, GEO (Generative Engine Optimization), and semantic search.
Identify keyword opportunities using search intent, competitor analysis, and content gap research.
Create monthly, quarterly, and annual content calendars across multiple brands.
Optimize content for:
Google Search
AI Overviews
Featured Snippets
Voice Search
Knowledge Panels
AI-powered search experiences
Monitor organic performance and continuously refine strategies using data-driven insights.
2. Content Planning & Editorial Management
Lead planning and execution of blogs, landing pages, pillar pages, website content, thought leadership articles, and long-form assets.
Create content briefs with SEO recommendations and transparent content objectives.
Ensure every content asset aligns with brand tone, user intent, and search best practices.
Maintain editorial calendars and coordinate cross-functional production

📌 Content Writing Manager (Mumbai)
🏢 Schbang
📍 Mumbai