Interested candidates can share their updated resume on [email protected]

Job Title:

Sr. Executive - Site Merchandising (IGP.com)

Reports To

Manager - Site Merchandising, IGP.com

Role Overview

We're looking for a detail-oriented, data-driven Site Merchandising Executive to execute and maintain website merchandising for IGP.com, with a strong focus on festival and occasion-led performance. This role keeps every page - homepage, category, landing, PLPs, and PDPs - accurate, on-brand, and optimized for conversion, with particular ownership of festival/occasion themepages during India's high-volume gifting seasons. The ideal candidate is hands-on, quick, and comfortable moving between execution (updating banners, highlighting stock issues) and data (spotting a conversion drop before it's flagged to them).

Key Responsibilities

1. Website & Merchandising Management for Occasions & Festivals

- Manage merchandising across category pages, landing pages, PLPs, PDPs, homepage, and campaign pages - with special focus on festival and occasion-specific storefronts (e.g., Rakhi, Diwali, Valentine's, Mother's Day).
- Ensure products, banners, and creatives are accurately live and updated on schedule ahead of each occasion.
- Monitor product availability daily; flag and resolve out-of-stock or inactive listings promptly, especially during high-traffic festive windows.

2. Festival/Occasion Themepage Performance

- Execute placement of festival storefront and category-page creatives/banners in line with the merchandising calendar.
- Track creative performance (CTR, placement effectiveness, engagement) during live campaigns and recommend optimizations in real time.

3. Page Performance Monitoring

- Monitor page-level KPIs - CTR, conversion rate, exit rate, and traffic trends - across owned pages.
- Identify underperforming pages during a live campaign and suggest quick corrective actions (e.g., banner swap, PLP re-sort, offer visibility).

4. SKU-Level Performance Tracking

- Track SKU-level CTR, conversion rate, sales,



revenue contribution, and availability for occasion-specific catalogs.
- Flag bestsellers, low performers, and stock-outs; coordinate with category teams to improve visibility of high-potential SKUs during the festive window.

5. Reporting & Insights

- Prepare post-event/post-festival performance reports summarizing what worked, what didn't, and recommendations for the next cycle.
- Proactively surface issues - site performance, availability, creative effectiveness, conversion drops - during live campaigns rather than waiting to be asked.

6. Cross-Functional Coordination

- Work with design/creative teams to get festival banners and content live on time.
- Work with category teams on assortment, pricing, and availability for occasion catalogs.
- Work with tech teams to log and follow through on bug fixes affecting live campaigns.
- Work with marketing teams to ensure campaign pages and offers are aligned and go live accurately.

Required Skills & Qualifications

- 2–3 years of experience in e-commerce merchandising or digital commerce; experience with festival/occasion-driven businesses (gifting, fashion, FMCG D2C) is a strong plus.
- Strong analytical and reporting skills; comfortable pulling and interpreting page/SKU-level data independently.
- Hands-on experience with tools such as Power BI, Excel/Google Sheets, and Mixpanel (or similar web/product analytics tools).
- Solid understanding of website KPIs and conversion funnels.
- Close attention to detail and speed - festival windows are high-stakes and time-boxed, with little room for error.
- Strong coordination and communication skills to work across design, category, tech, and marketing without constant follow-up.

Key Success Metrics

- Improvement in CTR and conversion rate on festival/occasion theme pages.
- On-time, error-free go-live of festive campaigns and banners.
- Reduction in exit rates on key festival landing pages.
- Speed of issue identification and resolution during live campaigns.
- Product availability and merchandising hygiene during high-traffic periods (minimal OOS/dead SKUs live).

📌 Sr. Executive - Site Merchandising (Mumbai)
🏢 Join Ventures
📍 Mumbai