People & Careers

First Stop Strengthens Team with Key Promotions Amid Network Expansion

Published:

March 5, 2025

Author:

James Lockwood

First Stop has announced a series of key internal promotions as the company continues its robust network expansion across the UK and Ireland. The promotions highlight the contributions of the retail business consultancy team in securing 11 new franchise partners in the first two months of the year.

‍

(L - R) Damian Cleaver, Business Development Manager for Wales and the South West. Shaun Sweeney and Nick Salt, National Franchise Manager UK & Ireland and UK Territory Manager respectively.

Current Appointments and Promotions

Shaun Sweeney and Nick Salt, both with over a decade of combined experience at First Stop, have been promoted to National Franchise Manager UK & Ireland and UK Territory Manager, respectively. In addition, Damian Cleaver has joined as Business Development Manager for Wales and the South West, bringing 25 years of automotive retail experience from his previous role as Area Manager at ETB Autocentres.





A Tailored Approach to Dealer Support

First Stop’s success is attributed to its bespoke support packages designed around the specific needs of each dealer. Central to this approach is the Autoprocure platform, a one-stop-shop for tyres, featuring a unique tyre comparison site. The newly launched Advantage Package, which is free for garages to join, provides access to superior rates with premium suppliers across tyres, parts, and other services, alongside existing offerings such as signage, training, and health and safety.

Positive Market Response

Shaun Sweeney expressed optimism despite challenges in the automotive industry:

"Our new proposition has really resonated with independent garages and it has been a big success. We’re welcoming a number of new dealers to the network, with a tailored package of support that is adding real value to their businesses."

Echoing These Sentiments, Nick Salt Added:

"Our A

📌 First Stop Strengthens Team with Key Promotions Amid Network Expansion (Raver)
🏢 Tyre News Media
📍 Raver