The Sales Analyst is responsible for the day-to-day execution of CRM hygiene,
data integrity, and serves as a backup to frontline operational support for the
Sales organization. This role assumes ownership of CRM cleanliness and
operational enforcement, allowing the Sales Operations Manager to focus on
broader tooling, cross-functional initiatives, and project leadership.
This role is highly operational and execution-focused, with a strong emphasis on
data quality, process adherence, issue resolution, and responsiveness to Sales
needs.
Core Responsibilities
1. CRM Hygiene & Data Integrity (Primary Focus)
This role takes over day-to-day ownership of CRM hygiene and enforcement from
the Sales Operations Manager.
* Own CRM data quality standards across all Sales-facing objects.
* Execute daily, weekly, and monthly hygiene routines to ensure data accuracy
and consistency.
* Enforce expectations for:
* Required fields and field completeness
* Chance stage progression and close-date accuracy
* Account and hierarchy usage
* Activity logging and basic usage standards
* Identify, triage, and remediate:
* Duplicate records
* Orphaned accounts, contacts, and opportunities
* Stale or inactive pipeline
* Incomplete, conflicting, or inconsistent data entries
* Partner with Sales leadership and Sales Operations Manager to reinforce
accountability for CRM usage and compliance.
* Serve as the operational owner for CRM cleanliness, escalating systemic
issues or automation gaps to the Sales Operations Manager and IT as needed.
* Maintain and distribute standard Salesforce reports and dashboards to provide
operational visibility (non-analytics, non‑predictive).
This scope directly aligns with known CRM health challenges and ongoing cleanup
initiatives documented in Sales Operations priorities.
2. Sales Help Desk & Frontline Support (Shared Responsibility)
This role provides tier‑1 and tier‑2 support for Sales in partnership with the
Sales Operations Manager.
📌 Sales Analyst (Bengaluru)
🏢 Fortive
📍 Bengaluru
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