* MBA (Marketing) and/ or Post-graduation in Public Relations (Mass
Communication, etc.)
Minimum Experience
* Around 8-10 years of industry experience in Senior Advertising/ PR role
Special Skills/Attributes
(required for performing the job effectively)
* Knowledge of Advertising and PR concepts
* Understanding of designing and outdoor advertising
* Knowledge of branding and promotions in Retail
Overall Purpose/Objective
Of the job
Responsible for the overall brand building of the Centre by ensuring effective
and comprehensive advertising and public relations operations.
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
* Overall responsibility for planning the PR and advertising operations to
enhance the image of the Centre(Mall) by ensuring regular advertising using
all possible media as well as good coverage of various events/ occasions/
initiatives, etc
* Initiate the preparation of a detailed advertising plan for the Centre, brief
the advertising agency on the same and ensure effective implementation of the
various components of the plan
* Plan for the requirement of outdoor hoardings and signage on the basis of the
area/ size, type of signage, position / placement of the signage etc.
* Update the target audience through newsletter about the Centre (recent offers/
deals, new stores at the Centre, participation by retailers through
interviews and features, in conjunction with the advertising agency
* Effective use of various social networking sites (Facebook, Twitter, etc.)
maintaining a connect with select target audience and for promotion of
various initiatives of the Ce
📌 Senior Manager (Mumbai)
🏢 Phoenix
📍 Mumbai
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