Sales Associate, Secured Business Loans, DSA Experience Necessary

Company: Red Fort Capital Finance Company Private Limited
Location: Ahmedabad
Employment Type: Full time
Compensation: Fixed salary plus performance-linked variable incentives

About Red Fort Capital: RBI-registered NBFC focused on providing secured business loans to MSMEs across India with a turnaround time (TAT) of 7 days. The company works closely with Direct Selling Agents (DSAs), loan consultants, financial intermediaries, businesses, and industry associations to identify and fund suitable business loan opportunities.

About the Role:
Red Fort Capital is looking for a proactive and well-connected Sales Associate to develop business opportunities within an assigned region.
Key responsibilities include generating secured business loan applications, maintaining strong local and nationwide DSA relationships, addressing queries, following up on leads, and providing regular market and business updates to the management.

The role will involve
1) extensive on-ground market engagement,



including meeting prospective borrowers, DSAs, loan agents, financial consultants, and industry associations.
2) The associate will also be responsible for making outbound calls and receiving inbound calls from existing and prospective DSAs across India.

Products include secured business loans for working capital, expansion, machinery finance, refinancing and structured business funding ranging from ₹1 crore to ₹10 crore.

Key Responsibilities

I. Business / MSME Loan Sourcing
(1) Identify and source suitable secured business loan opportunities within the assigned region.
(2) Conduct regular field visits to prospective clients, existing clients and business establishments.
(3) Generate qualified loan applications through direct sourcing, DSAs, loan agents, financial consultants and referral partners.
(4) Target the sourcing of approximately 2–4 relevant and qualified loan opportunities per month.

II. Relationship Manage

📌 Sales Associate (Ahmedabad)
🏢 Red Fort Capital
📍 Ahmedabad