Sturlite Electric is a quick-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.
THE ROLE
As Product Head / State Head for the Switches category, you will own the commercial agenda for your region. This is a P&L-anchored; role - you set the strategy, build the channel, coach the team, and drive revenue week on week.
You will be among the founding members of the Sturlite Switches business, which means your decisions will shape how the category is positioned in the market.
What You Will Do
Own primary and secondary sales targets for the Switches category in the assigned region (North or South Karnataka + Goa)
Build, expand and manage the dealer and distributor network; identify and appoint new channel partners in underpenetrated districts
Drive secondary sell-out through TSMs; monitor sales velocity, scheme compliance and collection discipline
Set territory-wise channel strategy, pricing discipline, scheme communication and market penetration plans
Conduct regular market visits, competitor intelligence gathering and trade feedback loops; report insights to leadership
Coach, review and appraise TSMs and Loyalty Executives; drive accountability through structured weekly reviews
Represent Sturlite Switches at dealer meets, product launches and trade events in the region
Wor
📌 State Head (Bengaluru)
🏢 Sturlite India
📍 Bengaluru
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