About the Role
We are hiring a mid-level Influencer Outreach Executive to own the full creator journey on
YouTube — from identifying the right creators to getting them onboarded for a campaign. You
will work closely with the YouTube Outreach Lead and be responsible for executing brief-based
creator lists, managing outreach pipelines, negotiating rates, and ensuring smooth onboarding
of confirmed creators.
This is a hands-on, end-to-end role best suited for someone who has prior experience in
influencer marketing and is ready to take ownership of the outreach process independently.
Key Responsibilities
1. Creator Discovery & List Building
• Understand campaign briefs thoroughly and translate them into targeted creator criteria
• Research and shortlist YouTube creators across relevant niches and tiers
• Build structured influencer rosters with key metrics: avg. views, engagement rate,
subscriber count, audience demographics
• Vet creator profiles for content quality, brand safety, and audience authenticity
• Use tools like Social Blade, VidIQ, HypeAuditor for research and validation
2. Outreach & Communication
• Draft personalized outreach emails tailored to each creator or their management
• Reach out via email, DMs, and WhatsApp based on creator availability
• Follow up proactively on non-responses within defined SLA timelines
• Maintain a transparent outreach tracker with real-time status updates
3. Negotiation & Confirmation
• Handle initial rate discussions and negotiate within the given campaign budget
• Collect media kits, channel analytics screenshots, and pricing from creators
• Coordinate with creators/managers to confirm deliverables, timelines, and formats
• Escalate complex negotiations or pricing decisions to the Outreach Lead
4. Creator Onboarding
• Share campaign briefs, brand guidelines, and dos and don'ts with confirmed creators
• Collect signed agreements or confirmation emails from creators
• Coordinate internally to ensure creators receive all nece