We're Hiring – Digital Marketing Manager / Digital Marketing Analyst

? Location: Nagercoil (Work from Office)

Experience: 2+ Years

Employment Type: Full time

About the Role

We are looking for a passionate and result-oriented Digital Marketing Manager / Digital Marketing Analyst to join our growing team. The ideal candidate should have hands-on experience in planning, executing, optimizing, and analyzing digital marketing campaigns across multiple platforms.

If you enjoy generating leads, improving campaign performance, and delivering measurable business growth, we'd love to hear from you.

Key Responsibilities

Google Ads
- Plan, create, launch, and optimize Google Ads campaigns.
- Perform keyword research and competitor analysis.
- Manage Search, Display, Performance Max, and YouTube campaigns.
- Monitor Quality Score, CTR, CPC, CPA, and ROAS.
- Optimize campaigns to improve conversions and reduce acquisition costs.

Meta Ads (Facebook & Instagram)
- Create and manage Meta advertising campaigns.
- Build audiences, retargeting campaigns, and lookalike audiences.




- Conduct A/B testing for creatives, copies, and audience segments.
- Continuously optimize campaign performance.

Campaign Strategy & Research
- Conduct market and competitor research.
- Develop campaign strategies aligned with client objectives.
- Identify target audiences and customer personas.
- Plan monthly campaign calendars and marketing initiatives.

Analytics & Reporting
- Track campaign performance using Google Analytics, Meta Business Suite, and Looker Studio.
- Generate weekly and monthly performance reports.
- Analyze KPIs and recommend improvements based on data.

Landing Pages & Lead Generation
- Coordinate with the design and web development teams for landing page optimization.
- Improve lead generation funnels and conversion rates.
- Monitor and optimize customer journeys.

Collaboration
- Work closely with designers, content creators, and developers.
- Participate in client meetings w

📌 Digital Marketing Specialist (Nagercoil)
🏢 Bitzburg Business Solutions
📍 Nagercoil