Job Position: Senior Performance Marketing Manager

Location: Hybrid Type: Full time Experience: 3-5+ years hands-on D2C performance marketing

About NapChief
NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role
You will own NapChief's entire paid acquisition function — every rupee of ad spend, every channel, the measurement behind it, and the results it produces. This is not a campaign-management seat under an agency or a manager; you are the in-house owner of paid growth, accountable for new customer acquisition and return on spend.

Responsibilities
Media strategy and budget planning

Build the annual and quarterly paid media plan across channels: Meta (Facebook, Instagram)



as the primary engine, Google (Search, Shopping, Performance Max, YouTube), and evaluation of new channels as they become relevant.
Plan budgets around kidswear seasonality: the winter peak, festive and gifting periods, end-of-season sales, and new collection launches. Scale spends into high-demand windows and protects efficiency during off-season months.
Own the channel mix decision — how much goes where and why, reviewed monthly against results.

Campaign management and scaling

Own account structure, audience strategy (prospecting, retargeting, advantage/ASC campaigns), bidding, budget pacing, and daily performance monitoring.
Make scaling and kill decisions on campaigns based on data, with a clear separation of new-customer performance from blended performance.
Run structured testing: audiences, creatives, offers, landing pages — with documented learnings, not one-off experiments.

Creative pipeli

📌 Senior Performance Marketing Manager (Navi Mumbai)
🏢 Nap Chief
📍 Navi Mumbai