Job Title: Manager – Marketing
Department / Business Unit: Marketing /Future Skills & Incubation
Location : New Delhi (India)
Reports to: VP-Marketing

JOB SUMMARY:

We are seeking a strategic and dynamic Marketing Manager to lead the successful launch and growth of our newly developed and existing programmes. This role will focus on defining the product proposition, developing a robust Go-To-Market (GTM) strategy, prioritizing community engagement, and collaborating closely with internal business stakeholders and marketing teams to drive adoption and loyalty among educational stakeholders across all marketing channels.

Responsibilities:

Community Building & Engagement:

Prioritize community registrations and engagement as a cornerstone of the marketing strategy, fostering relationships with schools, educators, parents, and educational influencers.

Develop community-centric content and initiatives that address the specific needs and interests of educational stakeholders.

Organize and participate in events, webinars, conferences,



and other offline activations to build a supportive community around our educational product

Product Proposition and Positioning:

Define the unique product proposition that differentiates our educational offering in the market.
Conduct thorough market research to understand educators' and students' needs, pain points, and preferences.

Collaborate with product development and other marketing teams to articulate explicit and compelling messaging that resonates with the target audience.

Develop marketing content for acquisition, retention and engagement.

Go-To-Market (GTM) Strategy:

Collaborate with external partners: educational institutions, Ed-techs and others (such as agencies, influencers etc) to strategise, develop and execute all components of the GTM strategy, leveraging their expertise and networks.

Independently develop and execute GTM strategies encompassing both digital channels (e.g., digital marketing, SEO/SEM, social medi

📌 Manager Marketing (New Delhi)
🏢 Cambridge University Press & Assessment
📍 New Delhi