Position: Area Regional Manager
Qualifications: Graduate
Industry: Gems & Jewelry
Salary Details: As per Market Standards
Experience: 5-6 years

Duties & Responsibilities
Multi-Store Sales & Revenue Growth :-
Ensure achievement of monthly and annual sales targets across assigned store locations
Develop and implement sales strategies to maximize conversion rates and revenue
Monitor store footfall trends, working with the marketing team to drive in-store traffic
Regularly analyze Average Bill Value (ABV) and Units Per Transaction (UPT) to improve customer spending
Store Operations & Visual Merchandisin :-
Ensure adherence to Standard Operating Procedures (SOPs), company policies, and retail compliance
Oversee store hygiene, display arrangements, and visual merchandising standards to enhance customer appeal
Supervise store teams to maintain accurate stock levels, daily stock counts, and inventory audits
ATL & BTL Marketing Initiative :-
Collaborate with the marketing team to execute ATL (Above the Line) campaigns, such as print, digital, and TV ads




Plan and implement BTL (Below the Line) activities, including in-store activations, influencer collaborations, and brand partnerships
Evaluate the effectiveness of marketing campaigns by analyzing customer engagement and footfall metrics
People Management & Training :-
Lead and mentor Store Managers and Sales Teams, ensuring performance alignment with company goals
Conduct regular training sessions on sales techniques, product knowledge, and customer handling
Motivate teams to exceed sales targets through incentive programs and performance-based rewards
Work with HR to manage staff hiring, retention, and performance evaluations
Customer Experience & Relationship Management :-
Ensure superior customer service standards are maintained across all stores
Oversee customer concerns, product alterations, exchanges, and after-sales service to enhance satisfaction
Strengthen customer loyalty programs and drive repeat business
Stock &

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