About The Role

We are looking for a Senior Marketing Executive to lead growth-focused marketing for a well-established eye care hospital with a 50-member team. This role is ideal for someone who can combine brand thinking, performance marketing, local outreach, and patient acquisition strategy to drive measurable business outcomes while protecting trust in a healthcare environment.

Experience

5-8 years

Education

MBA/PGDM in Marketing, Business, Communications, or a related field

Reporting To

Founder / Management Team

Key Responsibilities

Plan and execute monthly marketing calendars aligned with growth goals, consultation targets, and key service lines such as cataract, retina, LASIK, and comprehensive eye care.
Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant channels to improve lead quality, appointment bookings, and return on ad spend.
Work closely with counselling, operations, and doctors to translate patient insights into effective campaigns, offers, seasonal pushes, and service communication.




Build local brand visibility through referral programs, community activations, doctor-connect efforts, corporate tie-ups, and on-ground marketing initiatives.
Track campaign performance, conversion funnels, acquisition costs, and monthly growth metrics, then present clear action plans to management.
Coordinate with designers, content creators, agencies, and vendors to ensure timely delivery of creatives, landing pages, and promotional materials.
Strengthen the hospital's brand positioning by ensuring all communication reflects clinical credibility, trust, empathy, and premium patient experience.
Support the leadership team with competitor tracking, market research, and new growth opportunities across nearby catchment areas.

Required Qualifications

5+ years of marketing experience with at least 2 years in healthcare, hospitals, clinics, wellness, or another trust-led service business.
Robust hands-on understanding of perform

📌 Senior Marketing Executive (India)
🏢 Eye Maitri
📍 India