Performance Creative Strategist — Instagram
Experience: 3–5 years | Reports to: Head of Marketing | Location: Gurugram, Sector 44 | Schedule: 6 days a week, hybrid

About 30 Sundays
We are an AI-native holiday planning and booking platform built primarily for couples — honeymoons, anniversaries, and the trips people save up for years to take. We plan and book across Bali, the Maldives, Thailand, Vietnam, Sri Lanka, Mauritius and more, with genuine price transparency, hotels rated 8+ and no tourist traps. We stay with our couples on the trip itself through our app.
We are rated 4.6 on Google. We are a team of IIT-IIM alums with previous work experience of BCG, Apple, Flipkart, Uber, Shuttl and more. In July 2026 we raised ₹61 crore (Series A) led by Bessemer Venture Partners. A meaningful share of that capital is going into brand and marketing — which is exactly why this role exists.

About the role
If you have spent years in growth or performance marketing, you already know the uncomfortable truth of the job: once targeting is broad and the account is clean,



creatives are the only lever left. Prospect here is to own the creatives, production, and CAC ownership. Simply put, you own what gets made and why. You decide what we test, you write the hooks, you brief the studio that shoots and edits it, and you carry the number that results.
It is a deliberate step sideways into creative ownership, with your analytical training intact. If that is the move you have been looking for, this is a rare version of it.

What you will own
The experimentation system - hypotheses, one variable at a time, pre-committed decision rules and kill criteria, and a written learning ledger that survives any single campaign
Content strategy for Instagram - pillars, formats and the mix. Reels first, then carousels, then statics
Content design and production - you write them or leverage the content studio i.e. in-house creators and creative agency.
Analysis and agency coordination - fail fast,

📌 Performance Creative Strategist (Gurugram)
🏢 30 Sundays
📍 Gurugram