Digital Marketing Manager

Location: Kolkata (On-site)
Experience: 4–7 Years
Employment Type: Full-time

About the Role

BIBS is looking for a creative, data-driven, and result-oriented Digital Marketing Manager to lead and execute digital marketing initiatives. The ideal candidate will be responsible for driving brand awareness, lead generation, and student acquisition through effective digital campaigns across multiple online channels.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies to achieve business objectives.
Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Oversee SEO, SEM, website performance, and content marketing initiatives.
Manage social media strategy, content calendars, and community engagement.
Monitor website traffic, user behavior, and campaign performance using Google Analytics and other reporting tools.
Collaborate with creative, content, and web development teams to execute marketing campaigns.
Generate quality leads for admissions and optimize conversion rates.




Manage email marketing campaigns and marketing automation workflows.
Prepare regular performance reports with actionable insights and recommendations.
Stay updated with industry trends, competitor activities, and emerging digital marketing technologies.
Manage digital marketing budgets and ensure maximum ROI.

Required Skills

Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4).
Hands-on experience in SEO, SEM, content marketing, email marketing, and social media marketing.
Understanding of lead generation and conversion optimization strategies.
Proficiency in Google Tag Manager, Google Search Console, and CRM platforms.
Robust analytical, communication, and project management skills.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Qualifications

Bachelor's degree in Marketing, Business Administration, Ma

📌 Digital Marketing Manager (Kolkata)
🏢 Bengal Institute of Business Studies
📍 Kolkata