Organic Brand Growth Lead - Social Media, Community & Customer Experience
About Camia
Camia is built on a simple biological truth: no two bodies are the same.
We create care that works with the body — not against it.
We don’t correct.
We don’t standardise.
We respect individuality.
“There is no one else like you.”
Role Overview
We’re looking for an Organic Lead who understands that digital/social media is not distribution — it’s relationship building.
You will be responsible for shaping Camia’s organic presence across platforms and building a thoughtful, engaged, intelligent community around the brand.
This is not meme marketing.
This is philosophy-led growth.
Key Responsibilities
Own and execute Camia’s organic social strategy (Instagram, LinkedIn, YouTube, emerging platforms)
Build and nurture community conversations aligned with brand philosophy
Drive meaningful engagement (not vanity metrics)
Influencer and UGC Content management
management of creative formats like Podcast, webinar, exclusive content with experts in personal care
Develop content calendars rooted in brand thinking
Manage comments, DMs, and customer conversations with empathy
Translate product science into simple, human language
Identify and collaborate with aligned creators (not trend-chasers)
Track organic KPIs and community health metrics
What We’re Looking For
4–7 years in organic social / community roles (D2C preferred)
Strong understanding of storytelling + brand voice
Experience scaling organic growth without aggressive tactics
Ability to think long-term brand, not short-term spikes
High emotional intelligence
Deep understanding of Instagram ecosystem
Bonus: experience in personal care / wellness / biology-led brands
What This Is Not
Not trend-hopping
Not discount-pushing
Not influencer spam
Not engagement pods
What You’ll Build
A community that feels seen.
A brand voice that feels intelligent.
A system that respects individuality.